Our Team

About the Team…

President and Chief Executive Officer

Mark Fleming

Mr. Fleming is an accomplished senior executive with a 25-year record of driving profitable growth for branded, private label and contract manufacturing businesses at several leading CPG companies. Over the course of his career, he has manufactured ambient, refrigerated and frozen products for retail and food service customers.

Most recently, Mr. Fleming was the SVP and Division President for TreeHouse Foods’ Meal Preparation Division, a multi-billion dollar portfolio spanning 16 high-penetration food categories.  Prior to this role, he served as the President of two other divisions at TreeHouse – the Baked Goods Division and the Meals Division.  Mr. Fleming joined TreeHouse after holding positions of increasing responsibly at ConAgra, Heinz, Kraft and Reckitt Benckiser where he had opportunities to manage some of America’s best known brands including Heinz ketchup, Smart Ones frozen meals, A1 steak sauce, Honey Bunches of Oats cereal and Lysol cleaning products.

Mr. Fleming is passionate about working with customers to develop innovative, Better-For-You solutions for consumers.  He holds an M.B.A from Duke University’s Fuqua School of Business and a B.A. in Business Administration from Franklin & Marshall College.

Chief Supply Chain Officer

Robbie Taylor

Robbie brings over 25 years of food manufacturing experience and results. He grew up in fresh produce with Fresh Express where he filled many roles of increasing responsibility through his 17-year tenure. After leaving there, he joined East Balt Bakeries, serving as Manufacturing Manager before moving to Aryzta as a Bakery Director for their largest facility in North America. These two roles provided Robbie the opportunity to gain valuable bakery experience. Prior to joining Urban Farmer, he was the Plant Manager for Richelieu Foods’ newest pizza and crust production facility.

Robbie holds a bachelor’s degree in management from Benedictine University along with HACCP, PCQI, and SQF Practitioner certifications.

Robbie’s passion for people safety and food safety and his reputation for excellent team building, leadership and problem solving, make him a great fit for the Urban Farmer family. 

Chief Commercial Officer

David D'Onofrio

David joined Urban Farmer Foods as Chief Commercial Officer in late 2023, bringing with him over 35 years of experience in customer and people leadership. His leadership style and strong customer partnerships have driven his teams to achieve global success. David’s hands-on approach to developing future leaders has resulted in significant career advancements for many team members, who continue to thrive under his mentorship and guidance.

As an innovative and highly accomplished executive in retail and food service CPG, David leverages his extensive expertise in strategic account management and sales to enhance Urban Farmer’s customer strategies and increase shareholder value. Prior to this role, David served on the Senior Leadership Teams at Mizkan America, CraftMark Bakery, ConAgra Foods, and Ralcorp Holdings, where he led customer and product portfolios with some of the largest national retail and food service customers in the industry worldwide.

Vice President of Finance, Planning & Analysis

Janet Fennelly

Janet Fennelly joined Urban Farmer in 2021, after 10 years with Richelieu Foods, a leading private equity owned, private label pizza manufacturer where she led all pricing and FP&A reporting. Prior to Richelieu Foods, she held roles at Ocean Spray and The Gillette Company, both in Strategic Finance, with an emphasis on new product/innovation financials.

Janet is passionate about team leadership and thrives working among cross-functional teams to drive change. She holds a B.S. in Finance from Fordham University and resides in Boston, MA where she is an active volunteer in the Special Needs community.

Vice President of Research and Development

Yanling Yin

Yanling brings with her a wealth of experience from CPG, Food Service, and Ingredient Technology companies in the food industry. Most recently, she served as Director of Bakery Application at Corbion, where she successfully led initiatives resulting in significant advancements in new ingredient technology development and cost savings. Prior to that, Yanling worked at Yum! Brands as a Sr. Manager of Global Food Innovation, where she led new product and technology development initiatives and played a crucial role in supplier capability development and international market expansion. Before her time at Yum! Brands, Yanling was a Sr. Scientist at Sara Lee Corporation leading in developing and launching new products and processes. She began her career as a Sr. Principal Scientist at Griffith Foods where she developed a wide range of food products for domestic and international markets, generating significant revenue for the company.

Yanling is passionate about bringing out the best in people.  She holds a MS and PhD degrees in Grain Science & Industry from Kansas State University.

Vice President of Human Resources

Tara Moynihan

Tara Moynihan is a highly qualified Human Resources professional with years of experience supporting food manufacturing businesses, and specifically in the pizza category.  Most recently, she was the Director of Human Resources at Richelieu Foods where she managed people operations across 3 corporate offices and 5 manufacturing facilities.  

Tara holds a bachelor’s degree in Economics and Business Management from University of Minnesota. She also has certifications in Senior Certified Professional (SHRM-SCP), Talent Management Practitioner (TMP), Strategic HR Leadership (SHRL), Workers Compensation Professional (WCP), OSHA 30, ISO 9001, and PCQI.

Tara is passionate about building high-performance teams that execute with excellence and operate within the confines of company core principles. She believes in strengthening the workforce with a commitment to equitable, innovative, and resilient solutions.

Vice President of Strategic Sourcing

Carmella Vasquez

Carmella has spent her career of over 35 years in strategic sourcing within the food industry.

She started her career with Unilever where she spent 19 years in AG commodity procurement.  Prior to joining the team at Urban Farmer, she was employed for 6 years with Richelieu Foods, Inc.  Her sourcing experience collectively touched upon private label, branded and foodservice segments of the food industry.

She has directed numerous double digit cost savings initiatives throughout her career. Her passion and commitment of aligning with strategic partners and teamwork have been key drivers for her success.

Director of Manufacturing

Manuel Ruiz

Manny brings over 20 years of food manufacturing experience and results.  Most recently he was the Continuous Improvement Technical Leader at Richelieu Foods. In that role he was the start-up leader of a new production line where he was accountable to deliver a vertical start-up. He spent most of his Richelieu career as the Manufacturing Manager for their largest production facility, responsible for pizza and crust manufacturing. Among his many accomplishments was to implement process controls that lead to zero material loss on pizza toppings. He also was part of a team that drove manufacturing efficiency improvements from 60% to 80%. Manny is a Six-Sigma Yellow Belt and is working on his Green Belt. Prior to Richelieu, Manny spent 4 years in bakeries at Aryzta and East Balt.

Manny is a champion of Safety, Quality, and Continuous Improvement and has established a reputation for training people, solving problems, and developing operating standards that help to remove variation from the process. He is an excellent leader and possesses great employee engagement skills.

Director of Safety & Sanitation

Alfredo Vargas

Alfredo Vargas proudly serves as the Director of Safety and Sanitation at Urban Farmer, where he leverages his extensive experience to ensure the highest standards of safety and sanitation. A dedicated professional, Alfredo is an Army veteran who served 20 years as a military policeman. Following his distinguished military career, he transitioned to the food manufacturing industry, where he has spent over 14 years honing his expertise.
Born and raised in Chicago, Alfredo has a natural love for pizza, making his role at Urban Farmer, a manufacturer of delicious gluten-free pizza, a perfect fit. His passion for safety, both for people and food, drives his commitment to excellence in his field. Alfredo applies the lessons learned in his military career to his roles in food manufacturing with a focus on leadership, mentorship, and the development of employees.
Alfredo takes pride in being a consummate professional and a team player. He holds himself to the highest ethical standards and expects the same from internal and external partners. His leadership and dedication make him a valuable asset to the Urban Farmer team.

Director of Accounting

Andrea Hostutler

Our accounting department is led by Andrea Hostutler, who earned a Bachelor of Science in Accounting from Illinois College in Jacksonville, Illinois.  She has over 25 years of accounting experience, 18 years as a controller and 13 years in a manufacturing environment. Her experience includes working for a large range of companies, spanning from a Fortune 500 Company down to smaller scale family-owned businesses.

Andrea has implemented policies and procedures for companies that have detected and mitigated fraud and theft in the very early stages preventing the companies from greater losses.

Director of Special Projects

Jason Hutchison

Prior to coming to Urban Farmer, Jason was a Quality Supervisor at Little Lady Foods, and served as Quality Assurance Manager at Bay Valley Foods. He has a Bachelor of Arts degree from DePauw University in Mathematics and Biology.

Director of Maintenance & Reliability

Jeff Piekarczyk

Jeff brings over 20 years of proven results and is an accomplished Maintenance and Reliability professional. He spent more than 15 years at Cargill, growing through the ranks from a Boiler House Operator to the Maintenance and Reliability Manager, where he managed several thousand assets to world-class levels of reliability. He spent the last year and a half at Richelieu Foods serving as Maintenance Manager at their Wheeling, Illinois plant, and he was a core resource for all their manufacturing facilities.  Jeff holds multiple certifications including Total Productive Maintenance & Lean Manufacturing principals, Reliability Leader Certification, OSHA 40-Hour HAZWOPER, Root Cause Analysis Mapping, Failure Modes and Effects Analysis, and others, too numerous to mention

Director of Regulatory & Commercialization

Rebecca Harter

Rebecca brings over 35 years of experience in food regulatory, product development, commercialization, quality, and sensory in multiple categories from cereal products to meats to dairy-based aseptic beverages and from shelf stable to refrigerated to frozen.  After graduating from Purdue University, she worked in food service management then quickly moved into formulating and regulatory responsibilities at Kraft and Kellogg, then regulatory management at Sensient and Elan Nutrition (now Con Agra).  She has led R&D and sensory projects with Johnsonville, Mars Petcare, and Gehl Foods and led a commercialization team at Bellisio Foods.  Rebecca joined Urban Farmer after serving in a consultant role as part of the consulting business she started in 2018.

Rebecca has also completed her master’s in nutrition, PCQI certification, and is very committed to detailed nutrition calculations, strong due diligence for claims and certifications, and understands the power of a well-written ingredient statement to be informative as well as protect IP.  She is passionate about listening to the team members on the floor who know equipment and ingredient blending best as the key to bringing carefully formulated products to life successfully.  And she is also passionate about actively supporting local and regional pet rescue efforts.

Reach out to see how we can help you.
Call us at 815-468-7200 to get started.

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