Our Team

About the Team…

President and Chief Executive Officer

Chris Jaromin

Chris Jaromin joins Urban Farmer with nearly 30 years of leadership experience, Chris has a proven track record in driving operational growth, spearheading strategic initiatives, and optimizing supply chains for leading organizations. He has extensive P&L experience managing budgets exceeding $200 million, with a strong focus on strategy development, financial performance, and cost control. Additionally, Chris has demonstrated success in lean manufacturing, inventory management, production planning, and strategic sourcing, all of which enhance customer satisfaction and operational efficiency. As a transformative leader, he is skilled in building high-performing teams, implementing cultural change, and driving process improvements.

Throughout his career, Chris has held pivotal roles in various companies, including Feel Good Foods, TNT Crust, Zesty Paws, and WellPet, where he consistently delivered exceptional results, including significant reductions in costs and improvements in operational performance. Chris holds an MBA from Xavier University and a BA in Economics from the University of Rochester, and he is known for his innovative thinking and ability to solve complex problems creatively. Mr. Jaromin served in the United States Navy and holds an Executive M.B.A. from Xavier University and a Bachelor of Arts from the University of Rochester.

 

Chief Financial Officer

Konstantin Semenov

Konstantin joined Urban Farmer in 2024, where he serves as our Chief Financial Officer. Konstantin oversee’s all financial operations, including strategic planning, budgeting, and financial reporting. His focus will be on optimizing financial processes, enhancing operational efficiency, and supporting our mission to deliver high-quality, better-for-you foods while ensuring the company’s financial strength as we grow.

Konstantin’s impressive background includes serving as Chief Financial Officer at RM Lucas, where he led a remarkable turnaround by improving cash and purchasing controls, enhancing contribution margins, and reducing inventory. He also held the CFO position at Onduline North America, overseeing financial and strategic planning, managing banking activities, and contributing to a successful business exit strategy. His previous roles include Plant Controller at Owens Corning and Controller at Unity Vibration, with a solid foundation as a Financial Analyst/Accountant at Lowry Manufacturing. Konstantin brings extensive experience in both public and private equity-owned manufacturing businesses, primarily in the building materials sector. Most recently, he played a pivotal role in transforming a Chicago-based coatings and sealants manufacturer from losses to profitability.

Konstantin holds a CPA certification and advanced degrees in business and applied economics.

Chief Commercial Officer

David D'Onofrio

David joined Urban Farmer Foods as Chief Commercial Officer in late 2023, bringing with him over 35 years of experience in customer and people leadership. His leadership style and strong customer partnerships have driven his teams to achieve global success. David’s hands-on approach to developing future leaders has resulted in significant career advancements for many team members, who continue to thrive under his mentorship and guidance.

As an innovative and highly accomplished executive in retail and food service CPG, David leverages his extensive expertise in strategic account management and sales to enhance Urban Farmer’s customer strategies and increase shareholder value. Prior to this role, David served on the Senior Leadership Teams at Mizkan America, CraftMark Bakery, ConAgra Foods, and Ralcorp Holdings, where he led customer and product portfolios with some of the largest national retail and food service customers in the industry worldwide.

Chief Food Safety Officer

April Bishop

April brings over two decades of extensive expertise in food safety and quality management, with a proven track record of leadership in the food industry. She most recently served as the Senior Director of Food Safety at TreeHouse Foods, where she oversaw food safety programs for 27 plants across North America. Her role included managing a team of 14 experts in microbiology, sanitation, FDA compliance, and more, ensuring adherence to rigorous food safety standards such as FSMA, HACCP, and GFSI schemes. April’s strategic leadership was instrumental in integrating food safety practices during acquisitions and harmonizing quality activities company-wide.

Previously, at ConAgra Foods, April held pivotal roles as Director of Food Safety and Quality, where she implemented robust quality and food safety standards across multiple product lines, including frozen foods and dry products. Her responsibilities encompassed leading HACCP teams, managing allergen control programs, and ensuring compliance with regulatory requirements.

Vice President of Human Resources

Tara Moynihan

Tara Moynihan is a highly qualified Human Resources professional with years of experience supporting food manufacturing businesses, and specifically in the pizza category.  Most recently, she was the Director of Human Resources at Richelieu Foods where she managed people operations across 3 corporate offices and 5 manufacturing facilities.  

Tara holds a bachelor’s degree in Economics and Business Management from University of Minnesota. She also has certifications in Senior Certified Professional (SHRM-SCP), Talent Management Practitioner (TMP), Strategic HR Leadership (SHRL), Workers Compensation Professional (WCP), OSHA 30, ISO 9001, and PCQI.

Tara is passionate about building high-performance teams that execute with excellence and operate within the confines of company core principles. She believes in strengthening the workforce with a commitment to equitable, innovative, and resilient solutions.

Vice President of Research & Development

Yanling Yin

Yanling brings with her a wealth of experience from CPG, Food Service, and Ingredient Technology companies in the food industry. Most recently, she served as Director of Bakery Application at Corbion, where she successfully led initiatives resulting in significant advancements in new ingredient technology development and cost savings. Prior to that, Yanling worked at Yum! Brands as a Sr. Manager of Global Food Innovation, where she led new product and technology development initiatives and played a crucial role in supplier capability development and international market expansion. Before her time at Yum! Brands, Yanling was a Sr. Scientist at Sara Lee Corporation leading in developing and launching new products and processes. She began her career as a Sr. Principal Scientist at Griffith Foods where she developed a wide range of food products for domestic and international markets, generating significant revenue for the company.

Yanling is passionate about bringing out the best in people.  She holds a MS and PhD degrees in Grain Science & Industry from Kansas State University.

Vice President of Finance, Planning & Analysis

Janet Fennelly

Janet Fennelly joined Urban Farmer in 2021, after 10 years with Richelieu Foods, a leading private equity owned, private label pizza manufacturer where she led all pricing and FP&A reporting. Prior to Richelieu Foods, she held roles at Ocean Spray and The Gillette Company, both in Strategic Finance, with an emphasis on new product/innovation financials.

Janet is passionate about team leadership and thrives working among cross-functional teams to drive change. She holds a B.S. in Finance from Fordham University and resides in Boston, MA where she is an active volunteer in the Special Needs community.

Vice President of Sourcing

Regina Chin

Regina’s background includes serving as Global Vice President, Supply Chain & Quality/Chief Supply Chain Officer at HMSHost & Executive Vice President, Strategic Sourcing/Chief Procurement Officer at NDCP Dunkin’ Brands Cooperative, LLC, where she managed a substantial sourcing budget and delivered huge cost savings. Her extensive career also encompasses significant roles at The Coca-Cola Company and Clorox, providing her with a strong foundation in procurement practices within both public and private equity-owned businesses

As Vice President of Sourcing at Urban Farmer, Regina develops and executes strategic sourcing initiatives to ensure cost-effective procurement of high-quality raw materials and ingredients. She leads and mentors the sourcing team while collaborating closely with cross-functional teams, including R&D, Quality Assurance, and Production, to optimize procurement processes and maintain supplier relationships. Regina is committed to implementing risk management strategies to mitigate supply chain disruptions while promoting sustainable sourcing practices.

Regina holds a Bachelor of Arts in Communications & Media Studies from Michigan State University and has completed advanced executive training at the University of Virginia’s Darden School of Business. Her technical expertise includes advanced knowledge of data analytics tools and procurement software, and she is bilingual in English and Korean.

Director of Quality & Food Safety

Bertha Sorfleet

Bertha’s extensive work history includes her most recent role as Quality Assurance Manager at Greenridge Naturals, Inc., Quality Assurance Director at Richelieu Foods, Inc., & Quality Assurance Director at Berner Food and Beverage, LLC, where she managed food safety and quality programs, including HACCP and SQF requirements.

With over 30 years of dedicated experience in the food manufacturing industry, Bertha is a proven leader in Food Safety and Quality Assurance (FSQA). She is recognized for her strong critical thinking skills and her commitment to enhancing food safety culture and quality standards.

Bertha holds advanced certifications as a Safe Quality Food (SQF) practitioner and is well-versed in PCQI, advanced HACCP, and crisis management protocols.

Director of Safety & Sanitation

Alfredo Vargas

Alfredo Vargas proudly serves as the Director of Safety and Sanitation at Urban Farmer, where he leverages his extensive experience to ensure the highest standards of safety and sanitation. A dedicated professional, Alfredo is an Army veteran who served 20 years as a military policeman. Following his distinguished military career, he transitioned to the food manufacturing industry, where he has spent over 14 years honing his expertise.

Born and raised in Chicago, Alfredo has a natural love for pizza, making his role at Urban Farmer, a manufacturer of delicious gluten-free pizza, a perfect fit. His passion for safety, both for people and food, drives his commitment to excellence in his field. Alfredo applies the lessons learned in his military career to his roles in food manufacturing with a focus on leadership, mentorship, and the development of employees.

Alfredo takes pride in being a consummate professional and a team player. He holds himself to the highest ethical standards and expects the same from internal and external partners. His leadership and dedication make him a valuable asset to the Urban Farmer team.

Director of Manufacturing

Manuel Ruiz

Manny brings over 20 years of food manufacturing experience and results.  Most recently he was the Continuous Improvement Technical Leader at Richelieu Foods. In that role he was the start-up leader of a new production line where he was accountable to deliver a vertical start-up. He spent most of his Richelieu career as the Manufacturing Manager for their largest production facility, responsible for pizza and crust manufacturing. Among his many accomplishments was to implement process controls that lead to zero material loss on pizza toppings. He also was part of a team that drove manufacturing efficiency improvements from 60% to 80%. Manny is a Six-Sigma Yellow Belt and is working on his Green Belt. Prior to Richelieu, Manny spent 4 years in bakeries at Aryzta and East Balt.

Manny is a champion of Safety, Quality, and Continuous Improvement and has established a reputation for training people, solving problems, and developing operating standards that help to remove variation from the process. He is an excellent leader and possesses great employee engagement skills.

Director of Continuous Improvement

Jason Hutchison

Jason has been with Urban Farmer since 2017. His background and experience with Urban Farmer showcase his versatility and dedication with his progression through several director roles within the company including: Director of R&D, Director of Bakery, Director of Special Projects & most recently, Director of Continuous Improvement.

Prior to coming to Urban Farmer, Jason was a Quality Supervisor at Little Lady Foods, and served as Quality Assurance Manager at Bay Valley Foods.

Jason has a Bachelor of Arts degree from DePauw University in Mathematics and Biology.

Director of Maintenance & Reliability

Jeff Piekarczyk

Jeff brings over 20 years of proven results and is an accomplished Maintenance and Reliability professional. He spent more than 15 years at Cargill, growing through the ranks from a Boiler House Operator to the Maintenance and Reliability Manager, where he managed several thousand assets to world-class levels of reliability. He spent the last year and a half at Richelieu Foods serving as Maintenance Manager at their Wheeling, Illinois plant, and he was a core resource for all their manufacturing facilities.  Jeff holds multiple certifications including Total Productive Maintenance & Lean Manufacturing principals, Reliability Leader Certification, OSHA 40-Hour HAZWOPER, Root Cause Analysis Mapping, Failure Modes and Effects Analysis, and others, too numerous to mention.

Director of Logistics

Adam Widger

Adam brings over 15 years of extensive experience in logistics and supply chain management to our team. He joins us from Great Kitchens, where he served as Director of Logistics, overseeing strategic planning and operations for multiple locations in Chicagoland and Boston. Adam successfully managed a $14M budget for warehousing, transportation, and staffing, achieving substantial cost savings and operational efficiencies.

Prior to Great Kitchens, Adam held leadership roles at Meats by Linz, where he implemented KPIs and streamlined international logistics operations, ensuring a 97% on-time delivery rate. His career also includes positions at XPO Logistics, where he excelled as a Freight Operations Manager, driving a 40% revenue growth through effective team leadership and strategic initiatives.

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